- BEST ABOUT US PAGES FOR DIGITAL MARKETING AGENCIES HOW TO
- BEST ABOUT US PAGES FOR DIGITAL MARKETING AGENCIES PROFESSIONAL
In most cases, your unique value proposition won’t be tied to a strong keyword group like our example above. ” Writing a good About Us page for that same company might include keywords revolving around “lean six sigma” or “six sigma manufacturing.” Because lean six sigma is what sets your consulting firm apart from the rest, you can use those unique keywords for your About page. If your unique value proposition is closely tied to a keyword group, you can use SEO keywords for About Us pages that reflect that value propostion.įor example, if you offer consulting services that leverage lean six sigma, your homepage might be focused on “consulting services,” or a more local SEO marketing approach, like “consulting firms in. When it comes to SEO, About Us pages can be leveraged a few different ways.
BEST ABOUT US PAGES FOR DIGITAL MARKETING AGENCIES PROFESSIONAL
Professional and well-designed images like photographs and infographics are essential to making your About Us page really pop. Also keep in mind that while content may be king, visuals go a long way in telling a story and keeping the reader interested. If you have great testimonials from current and former clients, consider using the best ones in pull quotes to really emphasize your experience and best success stories.
BEST ABOUT US PAGES FOR DIGITAL MARKETING AGENCIES HOW TO
Learning how to write an About Us page in a visually appealing way can really help position your brand in a positive light. There is no greater truism in web design and content marketing than this: the information on your website’s About Us page is only as good as the layout and formatting.īreaking up long blocks of text into shorter, succinct paragraphs and using subheadings and bullets throughout will make the content on your page stand out and much easier to digest.
Learn more about writing an effective mission statement today! Formatting is Your Friend Establish trust by offering proof of your success across social media, awards, client testimonials, and relevant press coverage and mentions.Show that you know your customer by addressing a problem – and how you are in a unique position to solve it.Go light on buzzwords and industry jargon, and avoid overly broad and superficial statements.Tell your company story with relatable anecdotes and real-world examples.Here are some ways to improve About Us information on websites: Writing an About page for a website that includes a strong, solid mission statement that clearly outlines the company’s philosophy and methods will keep your prospects reading and wanting to learn more. Who are you? What do you believe? What are your goals and what do you bring to the table as a company and brand?
While there are no hard and fast rules to predict what will make a successful About Us page, there are definitely a few guidelines to consider when creating your website: Establish a Mission and Vision Statement The best About Us pages are often wildly creative and draw prospects in by helping them to establish a connection to your company’s story. Demonstrate what you can do, prove that you can deliver, and add a little flair to illustrate how you stand out from the competition. Writing an About Us Page for a Websiteįrom SEO keywords for About Us pages to your unique selling proposition, writing an optimized About Us page is about painting a picture for your current and prospective clients. Here are a few tips and examples to help you get started creating a professional About Us page for your company. Learning how to make an About Us page for a website is not as easy as you might think. A good About Us page should establish your authority, outline your experience, and tell your company’s story in a way that showcases the brand’s unique personality, voice, and style. Writing an effective and engaging About Us page involves finding the right balance between following digital marketing best practices while avoiding the formulaic.
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